A custom Shopify storefront built for discovery, storytelling and growth.
Shopify
Figma
Gorgias
Payments
Overview
A bookstore shaped around discovery
Bushel & Peck Books is an independent publisher creating illustrated children's books, nonfiction and family-focused stories.
The business needed a scalable storefront that could support a growing catalog while preserving its visual identity and helping readers confidently discover new books.
Requirements
Commerce, support and fulfillment in one storefront
The brief included a custom Shopify theme, book previews, personalized recommendations, reviews, wishlists, gifting and multiple payment options.
Behind the storefront, the team needed inventory, fulfillment, support, promotions, moderation and financial reporting that could handle peak book launches and seasonal traffic.
What we built
The reader and operator experience
01
Book discovery
Search and filters by genre, age and theme with sample-page previews.
02
Personalization
Recommendations based on browsing and purchase behavior, plus reviews and wishlists.
03
Customer support
Gorgias live chat embedded without compromising storefront performance.
04
Catalog operations
Inventory, order and fulfillment management for a growing title list.
05
Promotions and moderation
Discount campaigns, support tools and review controls.
06
Business reporting
Sales, customer, platform and financial analytics for the publishing team.
Delivery
Project challenges
01
Custom Shopify theme
Balanced a distinctive publishing identity with a fast, scalable product catalog.
02
Payment coverage
Integrated the range of payment methods required by a global audience.
03
Peak traffic
Prepared the platform for book launches, holiday sales and high-volume support.
04
Personalization
Introduced useful recommendations without slowing or overwhelming the shopping journey.
Outcome
A stronger online sales channel
The supplied project record reports the following result after launch.
50%
increase in online sales in the first three months
Product
The storefront and catalog experience
Visual system
A warm editorial identity
Aa
Typography
Lora and Roboto
Color palette
#ff6f61#303030#f9f9f9
Tell us what you're trying to build
Fifteen minutes, no deck. Bring us a workflow that's eating your team's time, or a product idea you want built, and we'll tell you what we think it takes, what it roughly costs, and whether it's worth doing at all. Sometimes the answer is no, and we'll say so.
